2025
Shivam Gupta
doodlespreschool.com
Background
Doodles Pre-School is an early learning institution that focuses on nurturing creativity, curiosity, and foundational learning in young children. The goal of the redesign was to create a warm, playful, and informative digital presence that reflects the school’s joyful environment while making it easy for parents to explore programs, facilities, and admission details.
Core problem
Create a colorful and engaging interface that captures the joyful spirit of early childhood learning.
Design a welcoming and trustworthy experience that appeals to both children and parents.
Use vibrant colors, playful illustrations, and friendly typography to reflect the preschool’s fun environment.
Ensure the layout is intuitive and parent-friendly, making key details like programs, facilities, and admissions easy to navigate.
Maintain a responsive and consistent design across all devices for accessibility and seamless browsing.
Began with understanding the preschool’s brand values, target audience, and the emotions the website needed to evoke — warmth, trust, and joy.
Developed a visual style centered around playful shapes, soft edges, and bright yet balanced colors to capture a child-friendly feel.
Focused on simplicity and clarity in navigation to help parents easily access information about programs, admissions, and facilities.
Incorporated illustrations and imagery that highlight fun learning experiences, helping build an emotional connection with visitors.
Designed responsive layouts in Figma to ensure consistent performance and visual appeal across devices.
Results and Impact
Delivered a vibrant and engaging website that effectively represents Doodles Pre-School’s playful learning culture.
Created a seamless user experience that builds trust and encourages parents to inquire or schedule visits.
Established a unique digital identity that helps Doodles stand out among other local preschools.
Enhanced brand perception through visually cohesive and emotionally appealing design elements.
The final design successfully balanced creativity with usability, appealing equally to children and parents.