2024
Md Shahbaz Hassan
ngofeed.com
Background
A modern, user-friendly website designed for NGOFeed Digital Solutions, a company that helps NGOs expand their impact through digital tools and services. The design focuses on clear communication, trust-building visuals, and intuitive navigation — making it easier for NGOs to explore digital marketing, automation, and outreach solutions tailored to their mission.
Client : Md Shahbaz Hassan
Timeline: 4 Weeks
No. of pages designed: 15
Tool: Figma
Core problem
Core Problems of the Previous NGOFeed Website
Outdated Visual Design
Weak Information Hierarchy
Lack of User Engagement
Poor Mobile Responsiveness
Inconsistent Branding & Visuals
Low Content Clarity
Design Approach
The goal was to create a modern, trustworthy, and purpose-driven website that effectively communicates NGOFeed’s digital services to NGOs. The approach focused on improving usability, enhancing visual appeal, and aligning the website’s tone with the organization’s mission of empowering social impact through technology
Research & Understanding
I started by analyzing the previous website and identifying pain points in structure, content flow, and visual design. I also reviewed websites of other digital service providers for NGOs to understand best practices and user expectations.Information Architecture
I restructured the content to highlight key services, impact areas, and success stories. The goal was to ensure visitors could easily find relevant information and understand NGOFeed’s value proposition at a glance.
Wireframing & Layout
Low-fidelity wireframes were created to define clear navigation and logical content flow. Each section was planned to encourage engagement and build credibility.
Visual Design
A clean and modern design system was developed using calming, trust-driven colors and simple typography. Icons and graphics were added to make complex service offerings visually easy to grasp.Responsive Design
The website was optimized for both desktop and mobile devices, ensuring smooth browsing and accessibility for all users.Iteration
After feedback rounds, I refined the layout and visual hierarchy to enhance clarity and consistency.
Results and Impact
The redesigned NGOFeed website delivered a modern, professional, and user-friendly experience that significantly enhanced the brand’s credibility and engagement with NGOs. With clear navigation, well-structured service pages, and impactful visuals, the new design made it easier for visitors to understand NGOFeed’s offerings and take action. The responsive layout improved accessibility across all devices, while consistent branding and visual hierarchy reinforced trust and positioned NGOFeed as a reliable digital partner for social impact organizations.